IPL 2023 winners.

GT star Shubman Gill bagged multiple awards after MS Dhoni's CSK defeated Hardik Pandya and Co. in the IPL 2023 final.

Chennai Super Kings' (CSK) stunning win in the Indian Premier League (IPL) 2023 final drew curtains on the 16th edition of domestic cricket's biggest extravaganza on Tuesday. Ravindra Jadeja's late flourish propelled MS Dhoni and Co. to their record-extending fifth IPL crown at the famous Narendra Modi Stadium. Record-time winners CSK defeated defending champions Hardik Pandya's Gujarat Titans in the final-ball thriller to lift the famous trophy on the reserve day at Ahmedabad.

Chasing down the revised target of 171 in 15 overs, Jadeja smashed a six and a four on the last two balls of the thrilling contest to help CSK upstage GT in the summit clash at Ahmedabad. With the win, CSK have equalled Mumbai Indians' (MI) record for winning the most titles in the history of the IPL. CSK's Devon Conway was named the Player of the Match for his blistering knock of 47 off 25 balls in the IPL 2023 final.

ALSO READ: 'Best time to announce my retirement but...': MS Dhoni makes hearts stop after CSK win IPL; 'Easy thing is to walk away'

Shubman Gill, who played an entertaining knock of 39 off 20 balls, was named the Player of the Tournament. The GT opener had a fabulous season in the 16th edition of the cash-rich league. Gill had propelled GT to the IPL 2023 final by smashing a sublime century against Mumbai Indians (MI) in Qualifier 2. Gill's sublime century against Royal Challengers Bangalore (RCB) had handed the Virat Kohli-starrer side an early exit in the IPL 2023. The in-form India opener smashed 890 runs in the IPL 2023 to take home the prestigious Orange Cap award.

Orange Cap award: Shubman Gill (890)

Purple Cap award: Mohammad Shami (28).

Fairplay of the Season award: Delhi Capitals

Catch of the Season award: Rashid Khan

Longest Six of the Season award: Faf du Plessis wins (115m).

Most Fours award: Shubman Gill (84)

Most Valuable Player of the Season award: Shubman Gill.

Gamechanger of the Season award: Shubman Gill.

Super Striker of the Season award: Glenn Maxwell.

Emerging Player of the Year award: Yashasvi Jaiswal.

Kolkata Knight Riders' (KKR) Eden Gardens and Mumbai Indians' (MI) home ground Wankhede Stadium won the award for the Best Venues of the Season. Runners-up Gujarat Titans were awarded prize money of INR 12.5 crore while Dhoni's CSK side received the winner's cheque of INR 20 crore after a stellar season.

• Ravindr

  Ravindra Jadeja hit a six and a four off the last two balls with Chennai Super Kings needing 10 to win and led his side to their fifth IPL title. MS Dhoni has thus tied with Rohit Sharma for most succesfull captain in IPL history, having led CSK to a fifth title. (AFP)

  a Jadeja hit a four off the last ball to lead Chennai Super Kings to their fifth IPL title. 

• Ahmedabad: Gujarat Titans batter Wriddhiman Saha plays a shot during the IPL 2023 cricket match between Gujarat Titans and Chennai Super Kings, at the Narendra Modi Stadium in Ahmedabad, Monday, May 29, 2023. (PTI Photo/Kunal Patil)(PTI05_29_2023_000264A)(PTI)

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HOW TO LEVERAGE SHORT-FORM VIDEO IN MARKETING YOUR NEXT TRADE SHOW OR LIVE EVENT (Mike Szczesny)

 Many live events and trade shows are back after a long absence and look very different than in the past. There have been changes in the length, structure, format, venue and content — all for the betterment of the event space. It also caused a change in marketing. Promoting a trade show or live event should be just as interactive as the experience, giving rise to short-form video content. 

Unfortunately, not everyone in the event space has yet to master this medium. As organizers move into the next generation of trade shows and live events, it’s important to consider the following when using short-form videos for marketing: 

Commence Early Preparations

Producing short-form videos takes time, as you’ll be splicing together a lot of different footage to create this type of content. It would be wise to start planning well before the event — not just for months, but for a year in advance, to capture all the necessary footage and think strategically about how to promote the event. 

By starting early, you’ll be able to think strategically about promoting the event through video and have plenty of time to experiment with different approaches to see what works best. You’ll also be able to gather feedback from stakeholders and make any necessary adjustments along the way. 

Build Anticipation with Event Teasers

Teasers are often one of the most effective ways to get the word out about an upcoming show or event. They’re typically fewer than 30 seconds long, which makes them easily shareable on social channels. Make sure they’re not only attention-grabbing but contain all the key details about the proceedings, such as date, location, event statistics, highlights of previous events, speakers (if any) and a call-to-action.  

Utilize Videos to Attract Exhibitors

Promoting a trade show or live event through short-form videos shouldn’t just be about improving your attendance numbers or ramping up the excitement, though that will be a big part of it. Never forget that this medium is just as         persuasive in recruiting new sponsors and exhibitors. Consider splicing footage of past shows, testimonials, post-show highlights and so on to paint an interesting story of the upcoming event. 

Address Frequently Asked Questions

Attendees will inevitably have questions about the show. And while you should always include a FAQ page on the event’s website, a short-form video can provide another layer by offering details on those aspects that people most want to know. It’s all about finding the right questions to answer to make them a valuable component of your marketing materials and ensuring that it helps cut down on some of the back-and-forth between attendees and your support team.  

Showcase the Host City

Naturally, attendees will spend time doing something other than just participating in the show or event. Off hours will open another opportunity to develop additional short-form video content and make your event even more appealing to potential attendees, exhibitors and sponsors. Consider shooting short videos showcasing what to do in the host city, including featured landmarks, restaurants, shops, entertainment and activities in the surrounding area.  

Feature Honorees in Videos

If the event is more of an industry summit, and you’ll be handing out plaques or crystal awards during a ceremony, shooting short biographical videos of the honorees might make sense. Provide details on their background and experience, and splice in interview footage of the individuals to make the content enjoyable while also giving attendees a chance to get to know who is being honored and will be speaking at the event.  

Provide a Behind-the-Scenes Look

People sometimes want to see how the sausage gets made. It’s educational, and isn’t that what this industry is all about? Give attendees a glimpse of what goes on behind the scenes in the lead-up to an event. Time-lapse footage showing the setup of the trade show floor or a navigational video detailing how to get around the show floor as it is being set up would be interesting and beneficial. Just use your imagination to create an interesting behind-the-scenes spot. 

Implement an Omnichannel Strategy

Not all attendees, exhibitors or sponsors frequent the same marketing channels. Even if the event or show is for a niche audience, they’ll often have their channels of choice for correspondence. Meet people where they are by using an omnichannel approach for short-form video distribution. Post videos on the event website, of course, but also share on social channels, including in emails, use for presentations and more.   

Tailor Video Production to Specific Channels

What works on YouTube won’t work on TikTok. Review the channels you intend to use and build video content around their best practices. The last thing you want is to produce marketing material that does nothing to get meaningful results regarding awareness, interest, attendance or excitement.  

As with all marketing materials, making short videos to promote your next trade show or live event will require creativity. Start planning early, experiment with production and test the content to determine what resonates with target audiences — whether the target is attendees, exhibitors or sponsors. 

5 Tips on Effective Follow.

 

5 Tips on Effective Follow-Up Strategies for Trade Show Leads  

by Jim Cermak

Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution looked like a good fit. So when I got an email from this person after the show, I was excited to open it. Unfortunately, it was a generic follow-up email probably written by their marketing department.

This was just a complete letdown. I was seriously excited to connect again, but then I started to wonder if maybe I was thinking about a different company. Or maybe I didn’t remember the conversation the same way. Or maybe the solution was not as good of a fit as I thought. 

I never did hear from them again. The opposite of win-win.

Here are five tips to follow up more effectively so you can crush your trade show goals.

1.     Have a follow-up plan BEFORE the show

A critical component for success is to make sure you have a detailed plan for following up with your trade show leads before you go to the show. For example, how and when you will follow up, who is responsible, etc.

Having this plan done ahead of time will help ensure that follow-ups actually happen. After being out of the office for a day or several days at the show means spending time getting caught up on emails, phone calls and everything else that has been piling up since you were out. Oftentimes, the show follow-ups get pushed back and sometimes forgotten altogether.

2.     Rank your leads

Is there a place for sending a generic follow-up email? Absolutely. If you are quickly scanning badges or someone drops their business card in to win a prize, feel free to send them a standard email looking to get them further engaged with your company.

This is what I get from most companies: a blanket, generic follow-up email. But it’s not very effective. Why? First, it doesn’t connect directly with your lead’s needs. Second, these emails sent to big lists of recipients often get stopped by spam filters and aren’t received.

What you need to understand is that every person you interact with at a show is at a different stage as a lead. Some are cool, and some are hot. Some will be huge opportunities for long-term business while others may represent one-time sales. Create different communications for each group in the sales journey and have them ready before the show.

Most importantly, follow up in an appropriate manner based on your interaction with them. It should be a natural next step in your relationship and not a disconnect. Personalize as much as possible.

3.     Following up is your job, not the attendees’

If I only had a dollar for every time I let a prospect leave my booth saying, “I’ve got your contact info – I’ll call you after the show!”  These buyers NEVER follow up. Do NOT let the critical job of following up be on the attendee. That is YOUR job as the exhibitor.

If they say something like, “I forgot my business card,” grab a pen and paper and jot down their contact info or scan their badge. If they refuse, then they’re NOT a good prospect. Let them go. On to the next attendee!

4.     The follow-up starts right at your booth

When you have a good conversation with a qualified prospect (you did qualify them, didn’t you?), start the follow up before they leave. You might be wondering how you make that happen. 

Set the expectation and the tone for the follow up right at the booth as you wrap up your conversation. When you are finished with your conversation, you and the attendee should have an idea of next steps.  

Think of it this way – what would you do next with this person if you could? Take them through a demo? Do a needs analysis? Schedule a time with them to talk with a sales rep?

Be clear and concise. Say something like, “The next thing we’ll do is schedule a demo of our product with you and your team. Does that sound good?” Get them to agree on the follow up. Then tell them how and when you will communicate so they know what to expect. 

If you can schedule a time right there, do it. But that can be tough to do at a trade show, so simply setting the expectation of the follow-up will be good, along with a general time frame.

When that person leaves your booth, capture good notes of your conversation. If you don’t have good notes, you can’t do an appropriate follow up. Determine your method for taking notes before the show - the badge scanning app, a note-taking app, record a voice message or even pen and paper. It doesn’t matter – just do something!

5.     Get personal with your follow-up

Here is my favorite way to start the follow-up, and it works. Right after the person leaves, pull out your phone and take a quick selfie video capturing the details. Then send this message to the prospect. Keep it short and to the point, like:

“Hey Gail, it’s Jim from Trade Show U. It was great talking to you about your need for better results at your next show. As we discussed, the next step is to set up that 15-minute discovery call to help you see the huge opportunities out in front of you. I’ll give you a call next week. Can’t wait to talk soon!”

Do you think you might stand out by sending a personalized video? This rarely if ever happens. And even better, they see you again. This allows them to make a connection with you out of the dozens — if not hundreds — of people they met at the show. It takes about 30 seconds while the information is freshest in your mind.

The moral of the story: Get personal with your follow ups. Be detailed, be organized and be timely and you will see better results.

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